Targeting your distribution
Using the latest marketing intelligence and geodemographic technology, Trinity Mirror Marketing Direct North East can reach a mass regional audience or pinpoint a strategically chosen ‘hot-spot’ within an area of your choice.

Our targeting services include: –

• Detailed customer profiling and analysis to ensure you reach only those customers who are interested in your business.
• Drive time analysis or distance from key outlets
• Investigation into your key target audience using predetermined characteristics such as Mosaic groupings, age and social groups.

No matter what your potential customer base - a few streets, a village, a town, a city, a county or the entire region - these targeting services, combined with our expert local knowledge provide every possible strategy from affordable mass market penetration to highly localised niche-market coverage.